Ok so people have complained about the IceBucket Challenge but few have offered a good alternative until now.
Meet #ricebucketchallenge - India'a answer to the ice bucket challenge
This is a highly effective charity as rice is something we all have in our cupboards and so many people need it. We look forward to seeing lots of people participate in this challenge. There are a lot of hungry people in the world. A bowl of rice can go a long way to feed the world if followed up with a donation of food or cash to the local food bank or other organizations feeding the hungry.
Go wild and lets make sure everyone has enough food to eat.